On CNBC's "Mad Money Lightning Round," Jim Cramer said Hyliion Holdings Corp (NYSE: HYLN) is doing exactly what it should do so longer-term it should pan out.
The first example of a celebrity endorsing a product came in 1850 when flamboyant showman P.T. Barnum imported the Swedish opera singer Jenny Lind and arranged for her name and likeness to be associated with a wide range of products including clothing, furniture and pianos.
Companies don't really need celebrities to sell their products or brand awareness, and not every celebrity is right for these assignments. But when the right talent is able to connect with audiences, there is a magic that transcends mere marketing.
Indeed, many companies powered their sales thanks to having the right celebrity in their spotlight.
The old saying that politics makes strange bedfellows was reaffirmed this year as the nation’s major corporations generously donated to the inaugural committee of the president who promised to jack up their taxes and increase their regulatory oversight.