Cross-Border E-commerce Trader Zibuyu Files for IPO Despite Sinking Profits
Key Takeaways:
Cross-border e-commerce company Zibuyu has filed for a Hong Kong IPO, but could be undermined by its heavy reliance on Amazon and the U.S. market
The company’s first-half profit plunged 46% as its merchandise return rates and costs both rose sharply
By Stone Shek