- Kontoor Brands Inc (NYSE:KTB) brand Wrangler is expanding its Rooted Collection, a line of jeans and shirts grown, cut, and sewn in the U.S.
- New for Spring ’22, the men’s and women’s jean collection is made completely from U.S.-grown sustainable cotton, with additional state-specific jeans for Alabama, California, North Carolina, and Texas.
- The collection has custom metal shanks, rivets, patches, and pocket prints unique to that state. It also includes a custom stamp on the pocket lining, spotlighting each farmer’s name and signature.
- Participating farms include Martin Family Farm (Alabama), Tri T Farms (California), Buie Family Farm (North Carolina), and Vanderman Farms (Texas).
- The brand is also releasing sustainable t-shirts for thirteen individual states.
- The collection is available on Wrangler.com and in select retailers.
- Price Action: KTB shares are trading lower by 1.70% at $42.86 on the last check Tuesday.
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