The Trade Desk, Inc. (NASDAQ:TTD) shares are trading higher amid strength in advertising technology stocks after Google announced it’s delaying the phase-out of third-party cookies on Chrome until 2023.
The Trade Desk is engaged in providing a technology platform for ad buyers.
Through its cloud-based platform ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, in-app, native and social, on a multitude of devices.
The Trade Desk shares are trading about 16.6% higher at $76.23 on Thursday at the time of publication. The stock has a 52-week high of $97.28 and a 52-week low of $38.85.
