Volta Industries, Inc. (“Volta Charging”), an industry leader in commerce-centric electric vehicle (“EV”) charging networks, which has entered into a definitive agreement for a business combination with Tortoise Acquisition Corp. II (NYSE:SNPR), announced a partnership with Place Exchange, a leading supply-side platform (SSP) for programmatic digital out of home (DOOH) media. The partnership significantly expands Volta Charging’s programmatic options for media buyers seeking to purchase Volta Charging’s premium placed-based inventory from any of the leading demand-side platforms (DSPs) integrated with Place Exchange. The partnership also adds options for buyers to purchase programmatic ad inventory from Volta Charging through either a reserved guaranteed or auction-based transaction structure to ensure that advertising spend on the Volta Charging network is aligned with brand goals, harmonized with other advertising tactics and easy to execute.
Tortoise Acquisition’s Merging Company Volta Charging Announces Strategic Partnership Place Exchange
Volta Industries, Inc. ("Volta Charging"), an industry leader in commerce-centric electric vehicle ("EV") charging networks, which has entered into a definitive agreement for a business combination