Alkaline88® 1-Liters and 2-Liters Will Now Be Available in GNC’s Refrigerated Coolers
SCOTTSDALE, Ariz–(BUSINESS WIRE)– The Alkaline Water Company Inc. (CSE:WTER) (the “Company”), the country’s largest independent alkaline water company and the Clean Beverage® company, is pleased to announce its products will now be sold and distributed through leading global health and wellness retailer, GNC. Alkaline88® 1-Liter and 2-Liter bottles will be available in the refrigerated cooler section of 350 of the top U.S. retail locations of GNC.
“As we continue to work towards our fiscal year 2022 revenue and distribution goals, GNC kickstarts the specialty retail channel. GNC is a global leader in health and wellness with over 2,350 retail locations across the country. They are known for products and services that help people live well. We are pleased to offer our Deliciously Smooth™ Alkaline88 water to their health-conscious consumers in 1-liter and 2-liter bottles. Alkaline88 will be available in refrigerated coolers in 350 premier GNC retail locations throughout the USA,” said Ricky Wright, President & CEO of the Alkaline Water Company.
Wright continues, “Sales of our single serves continue to grow, building on a record quarter for cases sold. Being in GNC’s coolers will be a great way to add momentum to our single serve sizes. In brick and motor retailers, more single-serve beverages are sold in grab-and-go coolers than any other location. Alkaline88 has proven itself to its clients as a brand with tremendous pull through and repeat customers. GNC has thousands of locations across the country, and we believe this is an opportunity for significant expansion with GNC.”
Josh Burris, Chief Executive Officer at GNC, added, “We are excited to launch this partnership with The Alkaline Water Company and offer our consumers a healthy enhanced water solution in a category that is seeing significant growth. At GNC, we’ve always committed to helping our consumers Live Well by providing the best and healthiest products available on the market, making this partnership a natural fit.”