Pyxus International, Inc. (NYSE:PYX) is pleased to announce that its wholly-owned indirect subsidiary Figr Brands, Inc. has launched a line of THC vape products in the Canadian marketplace. The line includes a vaping device and pods designed exclusively for the device.
The launch of the product line follows the phase two implementation of Canada’s recreational cannabis legalization process, frequently referenced as Cannabis 2.0.
“The Canadian government’s green light for derivative cannabis products, including vape, presents the opportunity for Figr to progress its product diversification in order to meet the growing demand for high-quality, adult-use cannabis products,” said Pyxus President, CEO and Chairman Pieter Sikkel. “The launch of Figr’s new products is particularly timely, as the company continues to expand its footprint across Canada.”
The production of Figr’s vape pods is tracked from seed-to-sale by SENTRIâ„ , Pyxus’ proprietary track-and-trace platform. Data collected in the platform documents the product’s supply chain journey, and can be shared with the consumer, helping to elevate transparency and ensure quality.
Figr’s THC vape products will be available for sale through e-commerce channels and select Canadian retail locations, initially launching in Ontario followed by additional provinces as regulation and distribution permits.
