Playtika Holding corp. (NASDAQ:PLTK) today announced the global launch of Switchcraft, developed by its Berlin-based game studio Wooga GmbH.
Switchcraft is a casual game that marries interactive, narrative storylines with Match 3 mechanics, combining the best of puzzle-centered gameplay with an immersive and gripping narrative. The game’s protagonist is a young woman — Bailey Ward — living in a small town in Massachusetts on the East Coast of the United States. Bailey takes players on a wondrous and winding journey filled with witchcraft-themed puzzles and interactions, featuring a diverse set of storylines constructed to constantly amaze players.
The game will enable Playtika to expand its offering and player base in one of the most popular segments of the casual games industry — Match 3 — thanks to Wooga’s position as a leading story-driven casual game studio.
The game launches today globally on the iOS and Android platforms and is available for download in English, as well as being localized in twelve different languages.
