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Philip Morris Launches Smoke Free Product IQOS ILUMA In Japan

Philip Morris International Inc (NYSE: PM) has launched IQOS ILUMA to their portfolio of smoke-free products for adults who would otherwise continue to smoke or use nicotine products.
byShivani Kumaresan
August 17, 2021
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  • Philip Morris International Inc (NYSE:PM) has launched IQOS ILUMA to their portfolio of smoke-free products for adults who would otherwise continue to smoke or use nicotine products.
  • The IQOS ILUMA series offers two devices in Japan: IQOS ILUMA PRIME and IQOS ILUMA, available for pre-order on IQOS.com beginning August 17, 2021, and for purchase at stores on August 18, 2021.
  • IQOS ILUMA introduces induction-heating technology, which utilizes no blade and requires no cleaning.
  • The heating technology in these devices is the Smartcore Induction System that heats the tobacco from within the new Terea Smartcore Stick.
  • As of June 30, 2021, PMI’s smoke-free products are available in 67 markets and targets 100 markets with its smoke-free products by 2025.
  • Price Action: PM shares traded lower by 0.24% at $102.09 on the last check Tuesday.
 
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