- Sell-side advertising platform Magnite Inc (NASDAQ:MGNI) acquired SpringServe, an ad serving platform for connected TV (CTV), for $31 million.
- SpringServe’s technology manages multiple aspects of video advertising for CTV publishers like inventory routing, customized ad experiences, and advanced podding logic.
- Tight technical integration between ad serving and programmatic capabilities reduces complexity, improves inventory management between multiple parties, enhances functionality, and can reduce costs.
- Last year, SpotX, now a Magnite subsidiary, made a minority investment in SpringServe.
- The acquisition will help Magnite meet the needs of leading CTV publishers, Magnite CEO Michael Barrett said. Additionally, Magnite’s hybrid solution enables programmatic demand to compete with the publisher’s direct-sold demand and optimize yield automatically.
- Magnite held $468.6 million in cash and equivalents as of March 31, 2021.
- Price action: MGNI shares traded higher by 0.85% at $34.13 in the market session on the last check Thursday.
WWE Highlights ‘SummerSlam’ Sponsors, Including DraftKings, Victoria, 2K, Pure Life, Cricket Wireless, C4 Energy, Credit One Bank, Wargaming
WWE® (NYSE:WWE) today announced an array of SummerSlam sponsors across the betting, gaming, wireless, beverage, beer, energy drink and credit card categories. The brands will leverage WWE’s robust television,
