HLS Therapeutics Inc. (“HLS” or the “Company”) (TSX:HLS), a pharmaceutical company focusing on central nervous system (“CNS”) and cardiovascular markets, announces that effective August 13, 2021 it has entered into a promotional services agreement (the “Agreement”) with Pfizer Inc. (“Pfizer”) for the promotion of Vascepa in Canada. Vascepa is a first-in-class treatment designed to reduce the risk of major adverse cardiac events (cardiovascular death, non-fatal myocardial infarction, non-fatal stroke, coronary revascularization or hospitalization for unstable angina) in statin-treated patients.
Under terms of the Agreement, Pfizer will deploy a team across Canada to support education about Vascepa with primary care physician (“PCP”) groups. HLS’s existing salesforce of approximately 30 field personnel and support staff will remain primarily focused on the specialist physician audience. HLS will retain responsibility over Vascepa’s commercialization and will record all revenue related to Vascepa sales in Canada.
“We believe Vascepa has the potential to improve the lives of the many Canadians suffering from, or at risk of, cardiovascular disease and we look forward to collaborating with Pfizer to bring this innovative therapy to those in need,” said Gilbert Godin, CEO at HLS. “While our cardiovascular sales team will continue to focus on specialists such as cardiologists and endocrinologists, this partnership will enable us to educate and efficiently expand interactions with a general physician audience that is 3-4 times larger. Ultimately, we believe this collaboration will benefit patients and physicians while at the same time strengthening the economic potential for the product and expanding the benefit to society.”
“We look forward to building on the relationships HLS has established since the product’s launch and to applying our experience in the cardiovascular market to educate primary care physicians about this medication,” said James Sage, North America Regional President of Internal Medicine at Pfizer Inc. “Pfizer has a legacy in the area of cardiovascular disease as well as a strong track record of successful partnerships.”
