- Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) Google will add extra protection for Android users to prevent advertiser tracking as they flip apps to challenge Apple Inc’s (NASDAQ:AAPL) image as a personal data protector, Financial Times reports.
- Android users can already limit ad tracking or reset their Advertising IDs. But developers could bypass the settings via alternative device identifiers Google cracked down on.
- Now, developers will receive a string of zeros instead of the identifier if they try to track the users who have opted out of the tracking feature.
- Apple had strengthened its privacy credentials in May by disabling tracking by default and giving users an opt-in choice.
- However, cybersecurity expert Jackie Singh warned against the risk of Apple and Google’s power concentration.
- Price action: GOOG shares traded lower by 0.84% at $2,400.91 on the last check Thursday.
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