HERZLIYA, Israel, April 18, 2022 – Safe-T® Group Ltd. (Nasdaq, TASE: SFET) (“Safe-T” or the “Company”),
a global provider of cybersecurity and privacy solutions to consumers and enterprises, today provided
preliminary revenue guidance for the three months ended March 31, 2022.
Based upon a preliminary, unaudited review, Safe-T expects to report revenues for the quarter ended
March 31, 2022, of approximately $4 million, nearly tripling its revenues compared to the $1.4 million
reported for the first quarter of 2021. First quarter results include continued growth in new subscribers
for the Company’s consumer products, as well as for its enterprise privacy solutions.
Shachar Daniel, Chief Executive Officer of Safe-T, stated, “In the first quarter, our performance continued
to be driven by growth in the consumer market, a direct result of our customer acquisition efforts. We
are excited about our robust product pipeline and are looking forward to capitalizing on the clear and
pressing need we see in the market for our solutions. We are confident in our ability to further increase
the value of our recurring revenue stream and the Lifetime Value of our acquired customers.”
Update Regarding the Company’s Consumer Business Model and Recurring Revenues
The Company’s customer acquisition program is based upon a 5-year business model that employs a user
Lifetime Value (“LTV”) metric. LTV is a calculation of the average dollar amount of revenue anticipated to
be received from subscribers over their retention period. According to this model, the Company can
estimate future recurring revenue based upon the number of users at any given point of time, multiplied
by the relevant LTV. Each product produced by the Company has an associated LTV metric. An updated
Corporate presentation including a description of the Company’s LTV model can be found on the website
here.
“Since we invested into our consumer business in the second half of last year, we successfully generated
a growing future revenue stream of subscribers, one which is and will be an important asset and driver
of value for Safe-T. After several months of investing into sales and marketing to acquire our current
customer base in support of our first consumer product, we are now able to begin modeling our return
on investment based upon the LTV of these consumer subscribers. The attractive LTV metrics we have
produced to date provide us with confidence in the sales and marketing efficiency of our consumer
acquisition program and its ability to attract profitable customers. This capability will be critical as we
expand our offerings onto multiple platforms including Windows, Android and Apple iOS mobile devices
and desktop computers later this year. Looking ahead, we intend to continue leveraging our successes
through further investments into new and innovative products and accelerating customer acquisitions
which we believe will translate into sustained, long-term enterprise value, and ultimately, bottom-line
profitability,” added Mr. Daniel.
Safe-T expects to release the fully reviewed financial statements on or before May 31, 2022.
About Safe-T Group Ltd.
Safe-T Group Ltd. (Nasdaq, TASE: SFET) is a global provider of cyber-security and privacy solutions to
consumers and enterprises. The Company operates in three distinct segments, tailoring solutions
according to specific needs. The segments include enterprise cyber-security solutions, enterprise privacy
solutions, and consumer cyber-security and privacy solutions.
Our cybersecurity and privacy solutions for consumers provide a wide security blanket against
ransomware, viruses, phishing, and other online threats as well as a powerful, secured, and encrypted
connection, masking their online activity and keeping them safe from hackers. The solutions are designed
for advanced and basic users, ensuring full personal protection for all personal and digital information.
Our cybersecurity solutions for enterprises, designed for cloud, on-premises and hybrid networks,
mitigates attacks on enterprises’ business-critical services and sensitive data, while ensuring
uninterrupted business continuity. Organizational data access, storage and exchange use cases, from
outside the organization or within, are secured according to the “validate first, access later” philosophy
of Safe-T’s zero trust. Our ZoneZero® solutions are available by our reseller, TerraZone Ltd., a global
information security provider, as a solution or cloud service.
Our privacy solutions for enterprises are based on our world’s fastest and most advanced and secured
proxy network, enabling our customers to collect data anonymously at any scale from any public sources
over the web using a unique hybrid network. Our network is the only one comprised of both millions of
residential exit points and hundreds of servers located at our ISP partners around the world. The
infrastructure is optimally designed to guarantee the privacy, quality, stability, and the speed of the
service.
For more information about Safe-T, visit www.safetgroup.com
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the “safe harbor”
provisions of the Private Securities Litigation Reform Act of 1995 and other Federal securities laws. Words
such as “expects,” “anticipates,” “intends,” “plans,” “believes,” “seeks,” “estimates” and similar
expressions or variations of such words are intended to identify forward-looking statements. For
example, Safe-T is using forward-looking statements in this press release when it discusses preliminary
unaudited estimates of revenues for the three month period ended March 31, 2022 , its outlook for the
future, the Company’s growth potential, pipeline and trends, its ability to use LTV to estimate recurring
revenue, its belief that the expanding recurring revenue stream in the consumer business will be an
important driver of future value and its ability to continue leveraging its successes through further
investments into new and innovative products and accelerating customer acquisitions and to translate
that into sustained, long-term enterprise value, and ultimately, bottom-line profitability. Because such
statements deal with future events and are based on Safe-T’s current expectations, they are subject to
various risks and uncertainties and actual results, performance or achievements of Safe-T could differ
materially from those described in or implied by the statements in this press release. The forward-looking
statements contained or implied in this press release are subject to other risks and uncertainties,
including those discussed under the heading “Risk Factors” in Safe-T’s annual report on Form 20-F filed
with the Securities and Exchange Commission (“SEC”) on March 29, 2022, and in any subsequent filings
with the SEC. Except as otherwise required by law, Safe-T undertakes no obligation to publicly release
any revisions to these forward-looking statements to reflect events or circumstances after the date
hereof or to reflect the occurrence of unanticipated events.
References and links to websites have been provided as a convenience, and the information contained
on such websites is not incorporated by reference into this press release. Safe-T is not responsible for the
contents of third-party websites.
The Company is providing revenue estimates in this press release, rather than final amounts, primarily
because the financial closing process and review are not yet complete and, as a result, the Company’s
final results upon completion of its closing process and review may vary from these preliminary
estimates.
