- Criteo SA (NASDAQ: CRTO) announced the acquisition of retail media technology company Mabaya.
- The financial terms of the transaction were not disclosed.
- The addition enables Criteo to offer retail media solutions optimized for marketplaces and marketplace sellers and brands’ unique needs.
- Additionally, Mabaya enhances Criteo’s ability to serve traditional omnichannel retailers as they focus on online marketplace businesses.
- Criteo Retail Media reported revenue growth of 122% year-on-year in the last quarter.
- Criteo held $520 million in cash and equivalents as of March 31, 2021.
- Price action: CRTO shares traded higher by 1% at $36.25 on the last check Thursday.
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Criteo Acquires Retail Media Company Mabaya For Undisclosed Terms
Criteo SA (NASDAQ: CRTO) announced the acquisition of retail media technology company Mabaya. The financial terms of the transaction were not…
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