– With five new talent signings in less than one month, WHE’s combined audience reaches a record high of over 67 million followers.
– The addition of these five highly popular creators is expected to translate into higher revenue potential for WHE.
– WHE Agency is actively working to expand reach into new and emerging channels such as TikTok, giving brands an expanding platform for audience growth.
NEW YORK, Oct. 7, 2021 /PRNewswire/ — Creatd, Inc. (Nasdaq CM: CRTD) (“Creatd” or the “Company”), the parent company of WHE Agency, today announced the signing of five new creators to its 55+ talent roster, including Missy and Bryan Lanning of the renowned Daily Bumps YouTube channel. Missy Lanning, a longtime digital creator, and husband Bryan, a country music artist and founder of record label Cali Co. Music Group, have been sharing their lives publicly for nearly a decade. As one of the pioneering family and lifestyle vloggers on YouTube, the couple first began posting videos to document and help others suffering through miscarriages and pregnancy-related challenges. Over time, Daily Bumps has cultivated a loyal and engaged audience of 8.3 million followers across their platform and collaborated with brands including Subway, Hulu, Prudential, Panera, Norton 360, Target, and Disney. Joining the WHE Agency marks the Lannings’ first signing with a full-service management firm to accommodate their growing platforms and entrepreneurial interests.
Commented Missy Lanning, “When I first began creating on YouTube, my goal was simply to share my personal experiences with others going through similar struggles. Over time, my audience grew, and YouTube shifted from a creative outlet to my livelihood and a launching pad for many different entrepreneurial ventures. Signing with WHE is a huge moment in mine and Bryan’s trajectory as creators, and we are thrilled to be a part of such a supportive team so we can keep our energy focused on innovating our content and engaging with our audience.”
Commented Creatd co-CEO Laurie Weisberg, “Within Creatd’s four pillars exists a varied and lucrative stream of opportunities for WHE creators to expand and evolve, from brand partnerships on Vocal to transmedia production deals, to e-commerce ventures, and beyond. We are excited to help WHE’s new and existing talent reach the next level and pave the way to ramp up both their personal incomes, as well as Creatd’s revenues.”
In addition to the Lanning Family, WHE Agency has additionally signed on four influencers, including:
- The Haroon Twins, widely known for their wrestling stunt reenactments; the duo has a subscriber base of nearly 3 million on YouTube, and videos that amass 1.5 million views on average.
- Jessica Jovel and Alonzo Floriolli, matriarch and patriarch of the popular family YouTube channel, The Flo Fam, with a combined audience totaling over 2 million followers across their TikTok and other channels.
- Sarah Mollica and Carlo Bruno Longo, who have attracted over 2 million followers on TikTok.
- Danielle Ruppert, known publicly as Mama Ruppert, whose TikTok and Instagram accounts have a combined following of over 700K.
Commented Tracy Willis, CEO of WHE Agency, “In partnering with talent, we look for creators that have a distinct and unique personal brand along with a proven connection to their community that goes beyond just follower count. Each of our newly signed influencers has developed substantial audiences across their platform and are constantly seeking new and innovative avenues of growth. With Creatd as our parent company, WHE is uniquely positioned to help our talent do exactly that.”
