-Reuters
Snap Partners With MMS To Launch Exclusive Lenses For Saudi Idol’s Debut Season
Snap Inc. have announced its exclusive partnership with MBC Media Solutions (MMS), the commercial arm of MBC Group, to launch new augmented reality (AR) lenses for the first ever season of Saudi Idol - the localized edition of its global franchise. Available on the visual messaging app, the all new lenses give Snapchatters a chance to get up close and personal with their favorite singing stars.
