Can’t decide what to watch on TV? Netflix Inc’s (NASDAQ:NFLX) new feature will make life easier for those tired of making such onerous decisions.
What Happened: Netflix’s “Play Something” feature was released this week that lets viewers delve into a new story, according to a company statement.
The feature can be used by hitting the Play Something button which will lead to a film or a series chosen based on previously watched content.
Alternatively, users can click on the “Play Something Else” and get a brand new series or film, a series or film you’re already watching, a series or film on the viewer’s list, or an unfinished series or film a viewer may be interested in revisiting.
See Also: Why Cramer Sees Selling Netflix As A Bad Idea Despite Underwhelming Q1 Report
In a video released on the feature, Netflix claimed that “sometimes, the best choice is the one you don’t have to make.”
Why It Matters: In August 2020, it was reported that Netflix was testing a “Shuffle Play” feature and at the time some users had also noticed the “Play Something” feature in the TV app’s sidebar.
The subscription video-on-demand service provider is cracking down on password sharing through another feature it rolled out for testing this month.
Last month, Netflix announced a mobile app feature called “Fast Laughs” that it is pitching against TikTok.
The app showcases a series of short clips from Netflix’s comedy series, films, and stand-up shows, which can be shared over social media platforms of Twitter Inc (NYSE:TWTR), Facebook Inc (NASDAQ:FB), and others.
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