Apple Inc (NASDAQ:AAPL) is teasing its Apple Music users on iOS and macOS with an animated video that could be a pointer to the introduction of lossless audio or 3D, AppleInsider reported Sunday.
What Happened: The short video, available in the browse section of Apple Music, displays a spinning logo of the service.
The accompanying text to the video states, “Get ready – music is about to change forever.”
Screenshot Of Apple Music’s Rotating Logo
The rumored high fidelity or HiFi service could cost an extra $9.99 per user, Apple Insider said citing record label sources.
Why It Matters: The spinning nature of the graphic in the video could be indicative of the impending launch of 3D audio which could be complementary to Spatial Audio, a feature offered by AirPods Pro and AirPods Max, noted Apple Insider.
The launch of lossless tracks on Music would pit the Tim Cook-led company against the likes of Square Inc (NYSE:SQ) owned Tidal and Amazon.com, Inc’s (NASDAQ:AMZN) Music services, which already provide higher-quality options.
See Also: How Square’s Purchase of Jay Z’s Tidal Could Popularize Blockchain
Spotify Technology SA (NYSE:SPOT) announced a HiFi feature in February that is yet to be rolled out.
Lossless audio could take up to three times the space on a user’s device as compared to “high quality” versions on average, as per AppleInsider. These tracks could also lead to more data usage.
Price Action: Apple shares closed nearly 2% higher at $127.45 in Friday’s regular session.
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