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Tennis star Naomi Osaka received unequivocal support from her corporate sponsors, including Nike Inc. (NYSE: NKE) and Mastercard (NYSE: MA) following her decision to withdraw from the French Open after refusing to participate
Benzinga has examined the prospects for many investor favorite stocks over the past week.
The past week's bullish calls included the iPhone maker and software and aerospace giants.
Companies don't really need celebrities to sell their products or brand awareness, and not every celebrity is right for these assignments. But when the right talent is able to connect with audiences, there is a magic that transcends mere marketing.
Indeed, many companies powered their sales thanks to having the right celebrity in their spotlight.
Hong Kong-based cryptocurrency exchange Crypto. com announced an official two-year sponsorship deal with the Ice Hockey World Championships
What Happened: According to the sponsorship agreement, Crypto.com will be the exclusive cryptocurrency and NFT sponsor of the 2021 IIHF Ice Hockey World Championship in Latvia this May and in Finland next year.
Shoe, apparel and equipment company Nike Inc.'s (NYSE: NKE) direct-to-consumer (DTC) strategy shift and growth in China has an analyst paying attention.
On CNBC's "Fast Money Halftime Report," Jim Lebenthal said he owns Home Depot, Inc. (NYSE: HD), but he is not adding to the position because the stock is up around 24% year-to-date.
This weekend's Barron's cover story helps investors to prepare for the changes ahead.
Other featured articles discuss how to invest in tomorrow's big tech trends, what a green economy could mean for miners and fashion changes brought about by the COVID-19 pandemic.