Vimeo (NASDAQ: VMEO) is teaming with TikTok in a partnership designed to encourage small and medium businesses (SMBs) to use the short-form video platform for advertising and marketing.
Many freelancers and micro, small, and medium enterprises (MSMEs) have been finding ways to keep their portfolios strong in the wake of the COVID-19 pandemic. But some businesses that have long driven growth in many economies may struggle to keep their businesses afloat in an increasingly digital-first culture.