Well, not his picks exactly, but with a Russian invasion of Ukraine “a distinct possibility” in February according to President Biden, investors can count on global markets continuing to fall. But while equities may lose across the board, there will be winners.
There's a theory out there, strange as it may seem, that lipstick sales rise in recessions. There is some evidence to show that this might be true - L'Oreal (OTC: LRLCF) showed rising sales, by 5%, in the 2008 recession. This has been dressed up itself into "The Lipstick Effect".
I have mentioned in my previous posts that being in tune with the seasonal movement of the market is essential as an investor. This has two main benefits:
The S&P 500 has been on a 610% bull run since the low of 2009, the longest bull run in history. This includes a 118% rise since the low of March 2020, following a 35% decline in the market in the early part of 2020 when the impact of CV19 sent waves around the globe.
The question is, how much further upside potential does the S&P 500 have?